Author Archives: Steven Colella

Steven Colella

About Steven Colella

Steven Colella is a graduate of James Madison University, where he earned a Bachelor of Arts in English. Since then, he has taken on numerous roles in marketing, community relations and event planning. He currently works for Downtown Frederick Partnership, an economic development non-profit organization operating in Downtown Frederick, MD. His responsibilities include event planning and promotion, merchant communication and administration of several Partnership programs, namely the Downtown Frederick Gift Card and Shop Frederick mobile app.

The #GetItDowntown Experience



One of Maryland’s largest Main Streets, Downtown Frederick provides residents and visitors alike with the opportunity to support their neighborhood while enjoying a charming, authentic experience just outside the nation’s capital. With great activities, history-lined streets and a vibrant atmosphere year-round, it is no wonder that Downtown Frederick is a popular place to shop during the holiday season. With featuring more than 150 unique shops and 40 tasty restaurants (many of which have earned national acclaim), you can be sure to find something for everyone in Downtown Frederick. Frosty Friday (11/28) and Small Business Saturday (11/29) are sure to be a blast with great Downtown Doorbuster Bag Giveaways, fun activities and holiday cheer for the whole family. And with our celebrated Three Saturdays in December – featuring live music, late shopping hours, fantastic dining and gallery openings – your Downtown Frederick holiday shopping experience is guaranteed to be a vibrant memory shared with friends and family.

Photo by Kenneth Garrett. Copyright Journey Through Hallowed Ground Partnership

Photo by Kenneth Garrett. Copyright Journey Through Hallowed Ground Partnership

Visitors to Downtown Frederick also can use hashtags to share their holiday shopping experience: Downtown Frederick Partnership is promoting #GetItDowntown and #DowntownFrederick as an opportunity to connect with local businesses and your fellow Shop Small supporters. Here at the Partnership, we are confident that together we can make a real economic impact by joining the #ShopSmall movement and supporting our local businesses on #SmallBusinessSaturday.

Why #ShopSmall?

In addition to supporting local business owners (many of whom may be friends, family and neighbors), Downtown Frederick boasts plenty of reasons to join the Shop Small and Small Business Saturday movements. The economic impact of shopping locally has been shown time and time again, with studies indicating that as much as $.48 of every dollar recirculates locally when spent at a small business (as opposed to $.14 of every dollar spent at a chain store). Research also shows that small businesses, in general, return more money to their local community than their corporate competitors.

Beyond the national data, Downtown Frederick Partnership has identified five great reasons to Get It Downtown:

WHAT’S SPENT HERE STAYS HERE – Get it in Downtown Frederick and more of your money is reinvested in the local economy instead of corporate offices in distant cities. Shop at a national chain and very little of your money stays local. Buy online and your local economy rarely gets a dime.

WE KNOW OUR STUFF – Downtown Frederick business owners are passionate about what we do. We sell what you want—not what corporate headquarters tell us you should buy. We spend time in our shops and restaurants, making sure our customers are well cared for.

LOCAL BUSINESSES MAKE GOOD NEIGHBORS – Just like you, we care about our community and the people who live here. That’s why Downtown Frederick businesses give back in a big way, supporting nonprofits, sports teams, schools and other organizations that make our community great.

IT’S THE GREEN THING TO DO – Our walkable downtown means less driving for you and more energy saved. Small businesses tend to be greener by nature, engaging in eco-friendly practices and shopping local for goods and services. We want to preserve our city and our earth.

THERE’S ONLY ONE DOWNTOWN FREDERICK – With our one-of-a-kind specialty shops and restaurants, Downtown Frederick stands out in a sea of “clone towns.” We have a personality all our own… friendly, vibrant, eclectic and thriving. With your help, we’ll keep it that way.

Downtown Frederick Partnership works to enhance, promote, and preserve the vitality and economic viability of Downtown Frederick by implementing the national Main Street Program for the benefit of Frederick businesses, residents and visitors.

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